FarmersOnly: Humor & user friendliness Connect the Folks Exactly who “only have it”

January 15, 2023

The Short variation: For unmarried producers interested in really love, “City Folks Just Don’t Get It”, but really does. Because basic dating site for single farmers, cowboys, and individuals located in rural places, FarmersOnly has actually addressed the needs of hundreds of thousands in order to become the leader for the market matchmaking area — all due to the drive of Founder Jerry Miller, a passionate team, an eye fixed for humor, and a simplified internet dating procedure.


Using the honest slogan “City Folks Just Don’t have it” and a familiar jingle — also played during the Country Audio Awards — is one of popular dating internet site inside the market business. As well as for justification.

“FarmersOnly happens to be a brand name for a kind of individual,” mentioned creator Jerry Miller. “Sure we’ve got a significant range users involved in agriculture, but it’s additionally wide spread to people that only reside in rural communities, tend to be animal lovers, those who are into getting outdoors under a blue sky instead of in a cubicle under a fluorescent light.”

We sat down with Miller to learn much more about the determination behind FarmersOnly, and additionally how it’s putting the fun and ease back in internet dating and showing additional niche gay hookup sites how it’s done.

Acknowledging an issue, approaching It & supplying a Solution

Miller, exactly who was raised in a rural section of southern Kansas and spent almost all of his childhood outside, got the concept for a FarmersOnly-type dating internet site in 2005 as he was actually working at a marketing agency. One customer in particular was a recently divorced farmer just who confided in him about her dating problems.

Not simply had been she staying in limited area in which everybody knows everyone, but she did not feel a spark with any of them. She worked 24/7 and did not have time for you go out and satisfy new-people. After joining a mainstream dating site, she had little chance because she was actually matched with big-city men who’d a tough time understanding the woman life style.

“Most people are inside 9-5, Monday through tuesday and can’t relate solely to living of a character whatsoever,” Jerry stated.

So the guy set out to assist this girl find the appropriate dating internet site on her behalf — just there isn’t one. Jerry began speaking with some other single producers and kept hearing similar tale. He discovered an issue needed to be solved, and he would end up being the anyone to take action.

Half a year afterwards, he established Quickly your message spread, and FarmersOnly might developing, also attaining singles in Canada.

Many people have found love on the webpage and conveyed their appreciation to Jerry.

“through the years, the number of emails having may be found in claiming ‘Thank you plenty. We found on FarmersOnly, and we’re so pleased’ — it simply helps to keep on ramping right up,” the guy mentioned.

“City Folks simply don’t obtain it”: The Power of Humor

From an appealing motto to clever advertising promotions like “discover Your Prince Farming” to over 15 amusing commercials featuring “The Riding Date”, “The angling Date”, and much more, humor is a significant part of FarmersOnly’s brand name. Getting solitary is difficult enough since it is, so Jerry believed it was crucial that you hold situations lightweight and prompt people that internet dating could be fun.

“folks don’t understand exactly how devastating its are lonely, and that I’ve always attempted to keep FarmersOnly fun,” the guy said. “It really is enjoyable in order to meet a person brand new. The component about online dating that i enjoy is the knowledge.”

FarmersOnly’s personality additionally shines through in the blog, including articles like “saturday Farm reality” (are you aware Ca creates much more blossoms than any various other U.S. state?), an internet-based store, which includes tees, mason containers, also “thingamabobs” with lovable sayings like “No vehicle? No luck.” Being positive and relatable is what keeps FarmersOnly linked to their customers.

Technology Made Easy: Plow industry While Locating a Date

While additional adult dating sites have substantial questionnaires and complex formulas no body truly knows, FarmersOnly helps to keep it easy with attributes, a screen, look capabilities, and a matching program being equally straightforward as the members.

“I attempted keeping FarmersOnly less complicated. I didn’t wish a couple hundred concerns you had to fill in,” Jerry stated. “I wanted to help keep it a lot more streamlined with precisely the important things.”

Those essential elements include:

For lots more details like what types of films or songs somebody loves or if they are bashful or outgoing, Jerry suggests doing it the traditional method: only ask them. Which is the thing that makes internet dating enjoyable in the first place.

“it gives you you good picture, but again in my opinion the most crucial part of satisfying someone may be the development procedure,” he mentioned. “i have constantly mentioned if you know 10 or 20 factual statements about some one before you start a conversation, that basically assists. But if you are aware numerous realities, it kind of kills the breakthrough.”

What is certainly great about FarmersOnly is actually the way they stay glued to what works while however being able to adapt to people’ ever-growing requirements, including providing a gratifying mobile experience. Not merely will be the FarmersOnly experience in your telephone equally neat and straightforward as it is throughout the pc, but there is in addition the FarmPhone texting service that allows you to send and receive texting off their people and never having to log into the site or display your own contact number in their mind.

“Now with cellular technology, high-speed Internet access, and Wifi in outlying places, it’s just changed every little thing. We desire FarmersOnly getting very easy to use on mobile,” Jerry stated. “We get emails everyday saying ‘I’m plowing my area while i am finding a night out together.'”

Last Thoughts

Jerry with his group started FarmersOnly with a straightforward goal: to aid unmarried producers find special someone just who gets them, knows their unique world, and really wants to share a laid-back life together. That mind-set, with constant imagination, genuineness, development, and devotion, has generated a great deal of pleased couplings and a successful and well-respected brand name inside matchmaking market.

“The secret to achievements is actually a couple of things: surround your self with good men and women and understand consumers. We do both. It’s not only a position — it’s a passion,” he mentioned.

FarmersOnly’s lighthearted yet caring mindset and ability to reach the heart of exactly what their own customers want has formed what it means to be a distinct segment dating internet site and outstanding dating site overall. As soon as you like everything you would and place individuals delight initial, everybody else wins. Therefore take to FarmersOnly now — you never know whom you’ll discover.